Cash Flow Planning for Life - Helping you reach your personal & professional financial goals.

Cash Flow Planning for Life

Helping you reach your personal & professional financial goals.

Advertising vs. Web Marketing

Posted by Mark On January 6th

Magazines? Newspapers? Networking Groups? Radio? TV? Email? Internet? Social Networking Sites?


This is part 5 in my 7 part series “7 Things Every Small Business Owner Needs To Know”.  You can download this entire series in my eBook on my web site –

With all the choices and dollars needed to make it effective, an understanding of your target market and correct allocation of dollars is a must to successfully market your business and gain that steady stream of leads and sales.

One of the biggest trends I’ve seen over the last 18 months is people pulling from traditional media (such as newspaper, YellowPages, radio and TV) and putting more effort into the Internet.

In doing so, the business owners I’ve worked with have been spending much less (for example, going from a $4,000/month Yellow Page ad, to a $500/month Web Marketing campaign with a Web Marketing company), and getting better results (more people contacting them).

The best part about Web & Internet Marketing is that EVERYTHING is measurable.

My good friend, and Web Marketing guru, Charly Caldwell II, with Internet Services Group of Florida, LLC, recommends the following tools to measure your results from your Internet & Web Marketing efforts:

  • Google Analytics – completely free, and helps you understand exactly what marketing you’re doing that is working, and what isn’t — along with how many people are visiting your web site, how they’re behaving on your web site, etc.
  • – keep in mind, 35% of people prefer to call you from your web site, than they do to fill out an online form.   With, for $10/month, you can get an 800 number that’s ONLY associated with your web site, so you can measure exactly how many people call you from your web site.

If you’d like to learn more about the tools, Web Marketing – along with testing & measuring everything — more details are available in Charly’s eBook called “7 Crucial Tips for Creating an Amazing Web Site” which is available on his web site at:

Nonetheless, whatever methods of marketing you commit to, it’s really important that you measure the conversions (people actually purchasing from you) from your marketing efforts — this is best done in your accounting software.

The last thing I’d want to see is you getting overwhelmed with a lot of people taking up your valuable time, but not converting into sales.

If you have any questions, please give me a call at (239) 384-9688 or visit my web site at:

– Mark

This information is based on facts, assumptions and representations as stated and authorities that are subject to change.  We will not update this information for subsequent legislative or administrative changes of future judicial interpretations.

LEGAL NOTICE AND DISCLAIMER:  The information within this eBook is for informational and educational purposes only and is not tax advice and should not be used as such.  The facts of each individual situation can have significantly different outcomes when applying tax law.  The hiring of a CPA is an important decision not to be based solely on advertisements.

Leave a Reply